Tuesday, March 13, 2007

A slick trick by Enfamil

So we're done with formula now ... just giving Nathaniel whole milk. But we had a little formula we were using up for the past month or so. We'd give Nathaniel milk three times a day and formula twice a day, which the doctor said was fine.

Anyway, our last cannister of formula was the Enfamil "Next Step" stuff they sent us as a sample. It's Enfamil's attempt to drag more money out of parents, even though milk is fine as kids get older. Enfamil sent us the Next Step cannister as a sample to keep us around.

But I was looking at the cannister next to a similar sample cannister of the regular Enfamil Lipil stuff we used for most of Nathaniel's early days, and I noticed something interesting:

While both cans were the same diameter, one can was slightly taller than the other. The interesting thing, though was the can that was slightly bigger had less powder in it. The smaller can was 12.9 oz., while the bigger can was just 12 oz.

How's that for trying to get parents to think they're getting more?

To make things worse, the bigger can (with less in it) also had a bigger scoop for the powder. I think we used the cannister in about half the time.

As if we needed more reason to dump Enfamil for whole milk. Thanks, Enfamil.

1 Comments:

At 2:21 PM , Anonymous Anonymous said...

I agree with you...what a terrible marketing ploy...I can't wait until our son starts drinking whole milk...only 8 mos to go! :)

 

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